descrizione prodotto
VIVIEB
CUSTOMER SEGMENTATION
RECORDS, SENSITIVE DATA, DOCUMENTS, HISTORICAL ACTIVITIES, CLASSIFICATION BY PURCHASE BAND, CLASSIFICATION BY OBJECTIVE OR SUBJECTIVE CHARACTERISTICS.
ALL INFORMATION CATALOGUED AND READY TO PROVIDE THE BEST SERVICE AND CREATE THE MOST EFFECTIVE MARKETING PLANS.
Fully integrated in the Liferay platform, it communicates natively with all other ViVieb products.
- Advanced document system
- Workflow engine
- Classes and values for completely flexible customer segmentation management
- Integration with the portal's organization chart
- Custom fields
- Auditing
All organizations can be managed with the highest level of customization, including classifications that allow you to lead the processes and to provide the necessary information to carry out specific analysis and provisioning. The customer segmentation module has been designed to be highly customizable depending on client requirements.
The customer segmentation module can be integrated with the other ViVieb products so it can also handle:
- Opportunities and marketing through CRM
- Assistance activities through Case Management
- Market profiling
- Data reporting and analysis
#segmentazione-clienti #customer-classification
